'Globality': Why Companies Are Competing with Everyone from Everywhere for Everything

Tata Motors, Embraer and Good Baby make vastly different products, but they have one thing in common: They are among a new breed of emerging-market companies that are reshaping global business. In GLOBALITY: Competing with Everyone from Everywhere for Everything, authors Harold L. Sirkin, James W. Hemerling and Arindam K. Bhattacharya contend that the old model of globalization is evolving into a new phase in which "challengers" from rapidly developing economies such as Brazil, India, China and Russia are competing with incumbent Western giants and growing at a staggering 30% per year. In this video special report, Sirkin, a senior partner and managing director at The Boston Consulting Group, and Wharton faculty discuss the factors that are contributing to this shift and what it means for companies hoping to compete in the 21st century.

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