Latch On

This superb video was made by Ameda, who make breast pumps. It's wonderful to see a commercial company make the effort to hire excellent and well qualified people to produce a high quality marketing video that is informative and exhibiting Best Practice. Well Done Ameda! We can't reccomend this video highly enough, but although Ameda make it available for file share on the site (presumably they are happy with viral replication - it is a marketing tool after all!) we can't get it to load properly. We urge you to go to the site and see all of it: www.ameda.com The site also contains excellent breastfeeding support advice. The pity of it being somewhat speeded up here, is you can't get a sense of the wonderful 'bobbing' motion that the baby is doing, as it signals to the mother that it would like to breastfeed, as it's getting hungry. This 'bobbing' is an excellent cue to get baby onto Mum's breast asap. Learning your baby's feeding cues will save a lot of anxiety. Baby escalates up to starting to cry and get distressed as hunger kicks in (it's never felt hungry in the womb, so hunger is a new and powerful feeling for it. Powerful feelings are quite scary for small babies - they haven't a clue what's going on.) A good resource on feeding cues can be found here: www.kellymom.com The latch info in the animation is so good, it doesn't need any comment from us. There are a whole list of latch links that complement this video on "First Latch": uk.youtube.com If you have already ...

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